We brought The Flying Oreo to Westfield Stratford East in the second event with Gravity Road.
I designed a stage set that needed to be able to tick all of the technical requirements for programmed drones to fly in formation while also satisfying tough health and safety regulations (drones in a shopping centre!). To add to the complexities of this build, I also had to design something to could be built in situ in an 8 hour overnight get in. I worked closely with the construction and location team as well as the great Westfield crews to make sure that we could fulfil the brief.
And then we made Oreos fly.
The Flying Oreo at Westfield Stratford
Behind the Scenes
Battlefield 4 and Xbox One Launch
Battlefield 4 and XBOX ONE launch
Dir: Matt Cuttle
Prod: Attention Seekers
In November 2013 we took over the amazing Winter Garden Space in London's Canary Wharf for an international gamer's battle to Launch Battlefield 4 and Xbox One.
I worked closely with Matt and the Attention Seekers team to create a boxing ring feel to the event design. We wanted to emphasise the battle nature of the event, and create an exciting atmosphere for the gamers and viewers alike.
Battlefield 4: Showdown Live (EU vs. USA)
Ice-cream for free? Yes Please!
Sainsburys and Gravity Road asked me to design an event where we would give ice-cream away for free, or at least in exchange for rubbish. We wanted it to have a festival vibe as well as being all about Sainsburys clean up initiative.
I did detailed previs work so we could walk our way through the event and talk through crowd control, health and safety and ice-cream in detail well before the event took place.
Pub G Gamer event
Event for Pub G Gamers.
Attention Seekers wanted to create a diner and gaming area for this event with little elements of the Pub G Game dressed in as detail.
We brought everything in to the event space at Kachette and created this diner for a night. We partnered with Bird who provided the food for the event - their food is super tasty!
XBox Sea of Thieves Voyage Release at Tobacco docks.
What fun to create an event around pirates for the release of XBox’s new game Sea of Thieves. I recreated the game’s Captains table and built a sp[ecial gamers area for our Gamers to try and and play the game.
I also designed several lounge areas for the pirates to hang out in, along with a tattoo artist to ink up the guests!